My UX Philosophy
Design with Purpose. Lead with Vision.
At the heart of my approach is a commitment to strategic design thinking and hands-on execution. I believe in crafting user experiences that are not only intuitive but also transformative, driving both user satisfaction and business success. My philosophy centers around empathy, innovation, and collaboration, ensuring that every project not only meets but exceeds expectations.
Douglas Cuffman, UXC, CSPO
Companies hire me because I’m known for expertly diagnosing complex challenges and swiftly leading teams to impactful solutions under pressure.
Crafting Experiences, One Pixel at a Time
Professional Credentials
From building UX practices from the ground up to mentoring cross-functional teams and shaping enterprise-level strategy, my credentials reflect a career grounded in both creative execution and strategic foresight. I hold certifications from the Nielsen Norman Group and the Scrum Alliance, along with advanced training in design thinking, UX management, and product leadership. These aren’t just badges — they’re proof of a hands-on, high-impact career that consistently delivers results.
Leadership Experience
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15+ years in UX and product design, from startups to enterprise
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Interim Product Manager & UX Mentor at ThermoFisher
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UX Practice Builder – Built a UX practice of 13 UX SMEs at Verizon ZenKey
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Led strategic initiatives at LLBean, ThermoFisher, Verizon Verizon ZenKey, and others
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Specialized in building UX teams, design systems, and cross-functional collaboration frameworks
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Deep experience working with government, enterprise, and regulated industries (e.g., HIPAA, CJIS)
Education
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Certified UX Practitioner – Nielsen Norman Group
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Specialty in UX Management – NNG
- AI for Designers – Interaction Design Foundation
- Design Thinking: LUMA Recipes – ThermoFisher Scientific
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Certified Scrum Product Owner® (CSPO) – Scrum Alliance
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Figma for UX Design – LinkedIn Learning
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Sketching for UX Designers – LinkedIn Learning
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UX Deep Dive: Mapping – LinkedIn Learning
- Executive MBA – University of East London
- CELTA Certification – University of Cambridge
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Google Partner & Certified Google Workspace Administrator – Google
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Advanced Japanese Language Proficiency (Simultanious Technical Interpreter)– Japan Foundation
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Tools & Platforms
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Figma
- Miro
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Adobe Creative Suite
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Axure RP Pro
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WordPress (Divi, Astra, GenerateBlocks, WooCommerce, Yoast SEO, Smush, WP Optimize)
- Frameworks (Bootstrap, React, Angular)
- Markup (HTML 5)
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Google Workspace (Admin-level expertise)
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Google Cloud Console (GCC)
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SEMrush, Ahrefs, Google Analytics and other SEO/hosting tools
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Printify / POD eCommerce integrations
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Key Achievements
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Client satisfaction across 100+ engagements
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Drove UX strategy that accelerated delivery timelines
Led e-commerce redesign at L.L.Bean that delivered their first $1M day in online sales post-launch.
Featured Projects
Strategic UX. Measurable Outcomes.
ThermoFisher Enterprise Case Management System
Brought in as interim UX leader to redesign a complex case management system and performed a duel role as interum product manager. Conducted stakeholder interviews, mentored junior designers, and delivered a scalable, user-friendly interface that streamlined internal workflows across multiple business units. Helped shape the foundation of a new UX practice within a low-maturity environment.
Verizon ZenKey UX Department Leadership
Built the UX practice at ZenKey from the ground up, assembling a cross-functional team of 13 UX specialists. Established design standards, research operations, and a scalable product design system. Partnered closely with stakeholders across Verizon, AT&T, and T-Mobile to align user needs with strategic business objectives for this secure digital identity platform.
LLBean eCommerce Checkout Experience Redesign
Led a comprehensive UX overhaul of LLBean’s digital storefront, focusing on simplifying navigation, optimizing mobile responsiveness, and streamlining the checkout process. Collaborated cross-functionally with dev, marketing, and analytics teams to align user needs with business goals. Resulted in a significant lift in mobile conversions and improved customer satisfaction across channels.
