From Interviews to Insight: Using AI to Guide Strategy When I joined the Skyway Industrial Park digital modernization effort under the Presque Isle Industrial Council (PIIC), the mission wasn’t simply to redesign a website. It was to tell a story about possibility —...
AI
AI and Empathy: Reimagining Health Tech Through the Human Experience
Beyond Data: How AI and UX Can Restore the Human Side of Healthcare After nearly losing my life to a heart attack, I began seeing healthcare through an entirely new lens. Not as a UX designer or AI business leader, but as a patient — vulnerable, uncertain, and deeply...
The Myth of the AI Designer: Why Human Intuition Still Rules UX
Everyone keeps saying AI is the future of design.That soon, we’ll just describe a screen, and poof — a polished interface will appear... It’s a nice fantasy. Amid a sea of automation, human creativity remains the only true original. But anyone who’s actually designed...
Vibe Coding is the New UX Prototyping
Want to learn to play guitar? Turns out, vibe coding might be your new practice partner — and quite possibly, the future of UX prototyping. Fretboard Master, a Vibe-coded prototype in less than 30 minutes For years, prototyping was both the magic and the misery of UX...
AI Won’t Fix Bad UX
You can automate bad design—but it’s still bad design. Lately, I’ve seen a growing assumption that integrating AI into a product will automatically fix its user experience. It won’t. AI can personalize, predict, and accelerate workflows — but it can’t disguise poor...
AI-Driven Metrics in UX Decisions
Like many UX leaders, I’ve spent years making the case for data-informed design. But data alone isn’t the full picture — context, empathy, and timing matter just as much. Recently, I’ve been introducing AI-driven metrics into my workflows. These aren’t about...






