Transforming Businesses with AI-driven UX Leadership

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Transforming Businesses with AI-driven UX Leadership

AI

AI Won’t Fix Bad UX

AI Won’t Fix Bad UX

You can automate bad design—but it’s still bad design. Lately, I’ve seen a growing assumption that integrating AI into a product will automatically fix its user experience. It won’t. AI can personalize, predict, and accelerate workflows — but it can’t disguise poor...

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AI-Driven Metrics in UX Decisions

AI-Driven Metrics in UX Decisions

Like many UX leaders, I’ve spent years making the case for data-informed design.  But data alone isn’t the full picture — context, empathy, and timing matter just as much. Recently, I’ve been introducing AI-driven metrics into my workflows. These aren’t about...

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